A website can make or break a business. A good webpage will draw in more clients, while a bad one could sink a million-dollar idea. Many things can make a website ‘good,’ and one of them is having a contact form. Contact forms have always been and will always be relevant, especially that lead generation is essential for every business. In this article, discover why a contact form is important for your website.
1. Security
One hidden upside to having a contact form is that it helps eliminate spam messages, keeping your site secure. With the advancement of bots on the internet these days, a published email address is an easy target. Some bots are programmed to look for email addresses to spam. If you don’t have a contact form and your business email or contact number is displayed on your site, you become an easy pick for any potential scammer.
2. Email List Growth
Email lists are important because email marketing is the best way to acquire new customers. Compared to social media, you can get higher click-through rates via emails. Having your visitors fill out something from your page can be useful in growing your email list. That database will then be used to inform existing clients and potential customers about sales or product launches and get them to purchase from you. Indeed, your contact form benefits your newsletter and email marketing campaigns.
3. Convenience
Users interested in purchasing or availing your services want to know one thing: how can they contact you? Having a contact form makes it more convenient for them to navigate your site, instead of making them look for your email or contact number. Some users may be impatient to research if you don’t have a ready contact form. Or worse, they might become uninterested and will turn out as a lost lead for your business.
4. Knowing Your Audience
When you place a contact form, you decide what information you want to gather from your audience that’s relevant. For example, on our contact page, we included a box where users can write their comments. It’s an excellent strategy to gain an in-depth understanding of your audience’s needs and sentiments and improve your services based on their feedback.
5. Easier Communication
It’s easier for you and your customer. A potential client will find it easier to call or email you if you have a contact form. On the other hand, it will be more convenient for you to respond to their inquiries if all your messages are organized.
6. Information
Information is vital if you’re selling a specialized product. The problem with just leaving your email and asking the customers to contact you is they often don’t know what information you need to assist them. This can be frustrating for both parties. It’s better to ask your client to include all the necessary information by making it mandatory in the form. For example, our contact form allows users to select whether the email priority is “normal,” “high,” or “low.” That way, we can filter urgent concerns from minor ones.
7. No Need for Your Personal Data
As mentioned earlier, it’s unsafe for you to leave your data on your site for anyone to see. It’s much safer to hide it and provide users with a contact form to call or email you. That way, you keep all conversations private while saving the hassle of weeding out spam and useless callers.
8. It’s More Professional
Contact forms make your site more professional and send a clear signal that you’re interested in doing business with your potential clients. The lack of one could make you seem aloof or uninterested. People are more likely to patronize your products if you’re accessible.
9. Responses Are Easier
Since you’ll get all the information you need when users contact you through your form, you can assist your customers better and give them an excellent experience. A study shows that customers are willing to spend more with a business that responds quickly to their inquiry. Hence, if you have a contact form, you can generate higher revenue.
10. Feedback
In your contact form, you can ask people to include their feedback. It’ll help determine your blind spots and where you can improve your business. You can even add an anonymous option so people will feel less intimidated about the prospect of sending feedback.
Summary
A contact form can support your business in various ways. It can help you build a rapport with your audience, provide your customers with better services, and protect yourself. It might seem a little old-fashioned, but it’s still thriving and effective. The reason they’ve existed and stayed for so long is simple: they work. Start adding a contact form on your website now, and connect with more customers!
